Driving Retail Footfall and Tenant Growth Through Collaborative Market Programs
Since 2020, Urban Events has partnered with The Junction Retail and Leisure Park in Antrim to deliver a highly successful monthly food and craft market. This long-standing collaboration has not only helped grow the reputation of The Junction as a vibrant hub for both retail and community activity, but it has also demonstrated how large retail brands and small local businesses can thrive together.
KEY ACHIEVEMENTS:
Footfall Growth: Visitor numbers have surged from 4,000 in 2020 to 9,000 in 2022/2023, with market Saturdays delivering more than a 50% increase in visitors compared to non-market days.
Increased Spend per Head: Average visitor spend has grown to over £50 per person, further boosting the financial success of both tenants and market traders.
Tenant Revenue and Occupancy: The growth in tenant revenue has contributed to increased rents and led to an impressive 95% occupancy rate within The Junction retail scheme.
Reputation Building: The Junction has cemented its place as a leading destination in Northern Ireland, where big retail and small businesses co-exist harmoniously, creating a symbiotic relationship that benefits the entire community.
The success of The Junction Monthly Market showcases the impact of expert market organisation in Northern Ireland, where retail schemes and artisan markets work together to enhance footfall, community engagement, and tenant performance.
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